3 French Hens: Retail Marketing Postcards
Southpark-area gift shop, 3 French Hens hosts annual open house events during the holidays and in the spring at their anniversary. To promote these events, the store sends several thousand coupon postcards to their preferred mailing list and targeted consumers in the area. They are consistent in their design from one Open House to another, and from year to year, as well as in their newspaper advertising. This approach is efficient, but also helps make their brand more recognizeable to their potential customers.