Crisis Assistance Ministry: Match Challenge Campaign
It is always an honor to work with charitable organizations doing great work for our community. Crisis Assistance Ministry serves Charlotte families facing financial crisis by providing funds for rent and utility bills, as well as other support services.
One of Crisis's annual campaigns, Match Challenge, secures several large matching donors to provide other donors with the opportunity to double their gifts.
I worked with Campaign Manager Allie Kolhbush to create a campaign that included new branding to coordinate with the organization's logo, a fundraising letter, and graphics for email and web. The campaign logo utilized existing branding graphic elements and illustrated the Match concept with several large blocks balancing many smaller units.