Branding: Embolden Creative

Respected broadcast and print journalist Michelle Boudin has launched a new video production company, Embolden Creative. While she is off to an impressive start with several major clients already booked, she continues as a reporter for WCNC and a freelance writer for People Magazine and other publications.

It was a pleasure to work with Michelle to create a logo for her new firm, which she plans to expand to offer a full suite of creative services. I love her clever company name, a homophone with her name, M. Boudin, and meaning to give confidence and courage, to draw attention.

Business cards: Embolden creative