Website+Brand: Tournesol

I worked with Charlotte psychologist Susan K. Campbell, PhD, to rebrand her clinical and coaching practice as Tournesol, a French word for sunflower, and redesign her website to more clearly focus on her leadership coaching and her work with Brené Brown’s Dare to Lead™, Daring Greatly™, and Rising Strong™ workshop programs.

Why Sunflowers? Susan describes the sunflower as the perfect metaphor for human resilience — deeply rooted, standing tall, flexible, oriented toward light and energy — qualities that serve organizations navigating change. Hence, her logo features a compass at the center of a tournesol bloom.