Branding: Guild of Charlotte Artists

The Guild of Charlotte Artists, a volunteer-run organization of hundreds of professional and amateur artists in the Charlotte area and offers regular programming for networking, education, and exhibitions. The organization recently celebrated their 75th anniversary and has experienced explosive growth in recent years, and decided it was time for a rebranding.

I worked with board member Kathy Weiss to develop a new brand that makes references back to the stacked letters of the former logo with a graphic, modern approach in both full-color and monochrome versions. A branding guide will help volunteers implement the new color schemes and graphics on the organizations website, newsletter, social media, signage, and other materials.

old GCA logo